With the launch of the world’s largest HSS, Atlas Tube wanted an infographic to demonstrate that Jumbo HSS is the obvious choice.

My goal was to boil down complicated engineering information we were provided into easy to digest stats, with punchy typography and super easy to understand demonstrations of the difference between these two products.

Concept and design. I worked with my Copywriter partner John Davis, Senior Art Director Kyrsten Benoit and Lead Motion Designer Phil Arnold.