MICROSITE
World of Zekelman
Multiple award-winning, interactive SVG animation-filled microsite designed to show the reach of Zekelman Industries steel products.
Our shared goal was to create a heavily interactive microsite that would show how Zekelman Industries products impact the world at large.
The World of Zekelman was an immense group effort. I directly contributed art direction, UI design and project management of four graphic designers and freelancers.
AWARDS
Bronze B2 Award from the ANA
Best in Category Horizon Interactive Award
Best in Industry from the WMA
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Splash screen displayed when a user visits the microsite for the first time. Sets the stage for demonstration of how the steel Zekelman produces is everywhere.
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Main map screen with color-coded buildings/infrastructure/equipment. Each tour point has a corresponding interior detail page.
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Each interior page has a description of how Zekelman Industries makes this type of application possible. When the user clicks on the chosen product, custom SVG animation draws in to show where that product is in the building.