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DIRECT MAIL

U.S. Cellular Postcard Series

Custom direct mail design and illustration.

U.S. Cellular Business wanted to send a series of standard postcards that would somehow catch the attention of very busy fleet managers.

 

Concept, illustration and design. I worked with my Copywriter partner Wendy Calcaterra and Print Production Manager Russell Warrington to create these clear postcards that were sure to be noticed amongst a stack of normal business mail.

  • Front and back of postcard 1

    First postcard in the series. Serves as an overview of what U.S. Cellular Business offers, and what it can do for you.

  • Front and back of postcard 2

    Second postcard in the series. Focuses on our fleet management tools to save you on fuel costs.

  • Front and back of postcard 3

    Third postcard in the series. Focuses on how our digital customer management service will help your business get five-star reviews.

  • Front and back of postcard 4

    Fourth postcard in the series. Focuses on the communication benefits of our networks push-to-talk feature.

  • Front and back of postcard 5

    Fifth postcard in the series. Focuses on the benefits of our digital timekeeping offering.

  • Original sketched concepts for mailer campaign

    Three concepts pitched to the client (in sketch form), including the chosen concept, a mailer that cubes popped out of when opened, and an interactive wheel that would be used to identify how we can help your fleet management challenges.

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