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DIRECT MAIL

Tempur Sealy Dimensional Mailer

Custom direct mail packaging, design and Amazon Echo Dot skill programming personalized for hoteliers.

Tempur Sealy Hospitality needed a way to get their foot in the door and open communication with a group of high-profile hoteliers.

 

Concept and design. I worked with my Copywriter partner Emily Slayton, Creative Director Tom Hayward and Print Production Manager Russell Warrington to create this piece that was impossible for the recipient to ignore.

  • Top of mailer showing headline and company logos

    The top of the mailer challenges the hotelier on how they think of their mattress choice. Are you just providing a place to sleep, or could you be more?

  • Top view of box interior with sample questions the hotelier can ask their new Amazon Echo

    When opened, the hotelier sees a personalized insert and their very own Amazon Echo Dot (that they get to keep). We wrote, and with our development team, deployed a custom Alexa skill that was loaded with answers to so many Tempur Sealy specific questions and the ability to contact their specific representative directly.

  • Original sketches of concept

    Original (high-fidelity) sketches of concept for cover, insert and foam layout

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