BROCHURE
Atlas Tube HSS
Eight page brochure that encompasses all of Atlas Tube’s HSS offerings and highlights new products.
Atlas Tube wanted small text updates to their HSS brochure that was last updated in 2014. I pushed for a total redesign that would match our new design language and feature brand new products and acquisitions.
Concept. I worked with my Copywriter partner John Davis, to design and plan content for every page. After client approval, Senior Art Director Kyrsten Benoit executed the layout.
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Cover
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First spread, shows a grid of famous landmarks where Atlas Tube’s HSS are used.
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Second spread, focuses on the benefits and sustainability of HSS.
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Third spread, shows our newest mill, and the new large sizes (Jumbo HSS) that are now possible for the first time in the U.S.
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Fourth spread focused completely on new acquisition by Atlas Tube, Shuriken.
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Fifth and final spread, talks about how we support our customers beyond our physical products. Right side is a folder with a business card holder, this brochure will be used often as a leave-behind.
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Back cover, image wraps around from the front with standard Atlas Tube boilerplate.
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Initial digital sketch blocking by me, presented to the client for approval.